Sortable-hosted CMP – FAQ

With IAB's recent changes to the consent framework for GDPR, Sortable is transitioning publishers using our hosted CMP to a hosted Quantcast CMP. This and other articles will be updated in coming weeks to reflect these changes.

Here are the most frequently asked questions about the Sortable-hosted Consent Management Platform (CMP).

Where does it run?

The CMP only asks for consent from users located in the EEA. At this time, it is not possible to change the set of users being targeted.

How does the CMP work? 

A detailed explanation of how the Sortable-hosted CMP works can be found here.

Which CMP will Sortable host?

The Sortable-hosted CMP is built based on AppNexus' reference CMP

Is the Sortable-hosted CMP an IAB-registered CMP?

Yes. The Sortable-hosted CMP (ID 39) can be found on the IAB Europe's registered CMP list

What do publishers need to do in order to use the Sortable-hosted CMP? 

The instructions for how to use the Sortable-hosted CMP can be found here

How does the user close the dialog box?

The user can close the dialog box by clicking the Allow all and close button. This is treated as if the user consented to all listed vendors, and the CMP stores this result in the consent cookie. If the user chooses to customize their consent choices by clicking Manage your choices, they can close the dialog box by pressing the Continue to site button after they've made their changes. The CMP then saves the changes they made to the consent cookie. 

What happens if the user does NOT consent to some or all purposes and vendors?

Some partners are able to serve non-personalized ads in this case. Other partners are not able to serve any ads at all. For details on how Google behaves, see here.

What happens when a user leaves the CMP dialog box open?

The Sortable-hosted CMP defaults to serving non-personalized ads (until the user gives consent). If the user declines to provide consent, they will continue to be shown non-personalized ads.

How long does it take the Sortable-hosted CMP consent cookie to expire? 

Currently, the Sortable CMP expires the cookie after 30 days. However, the expiration period may be subject to change in the future. 

If I am a publisher using the Sortable-hosted CMP, can I customize the consent UI for my site(s)? 

No. Sortable does not currently support customizing the appearance of the consent UI.

Is Sortable's hosted CMP compatible with version 2 of the Transparency & Consent Framework?

No. Sortable does not currently support version 2 of the Transparency & Consent Framework (TCF). Sortable's hosted CMP is compatible with TCF v1.1 and will be updated in the future to support TCF v2.0.

For more information on version 2, see

What languages are supported in Sortable's hosted CMP's UI? 

Currently, only a subset of languages are supported by Sortable's hosted CMP UI. The following languages are supported:

  • "en": English 
  • "fr": French
  • "de": German
  • "it": Italian
  • "es": Spanish
  • "pl": Polish