Sortable hosts a version of AppNexus' open-sourced Consent Management Platform (CMP).
When a user in the European Economic Area (EEA) visits your site, they will be prompted to consent to third parties collecting and processing data.
If they click Allow all and close, subsequent ad requests will include consent for personalized ads.
If they click Manage your choices, they are able to select, in finer detail, which partners will be able to collect and process data, and for which purposes.
Follow these links for more details:
- Sortable-Hosted CMP and Google — This page describes how the Sortable-hosted CMP interacts with Google consent in order to deliver personalized or non-personalized ads.
- Sortable-Hosted CMP Integration Guide — This page describes how to integrate Sortable's Hosted CMP on a site.
- Sortable-Hosted CMP FAQs — Frequently asked questions about Sortable's Hosted Consent Management Platform.
- Sortable-Hosted CMP and Custom Publisher Purposes — A publisher can add custom data processing purposes for the user to accept before visiting the site. One example of how these can be used is to collect consent for partners that process personal data but are not registered as an IAB vendor.