Date Range
Select a timezone for your report; all of the following selections are based on the selected timezone. This field defaults to the timezone selected when you created your dashboard. Timezones are listed by region and time relative to UTC.
Term | Description |
|---|---|
| Yesterday | Previous calendar day |
| Today So Far | Current day |
| This Week | Current calendar week so far, starting from Sunday |
| This Month | Current calendar month so far |
| Last Month | Previous calendar month |
| Last 24 Hours | From 24 hours before the current time, up to the most recent available data |
| Last 7 Days | Previous 7 days, not including the current date |
| Last 30 Days | Previous 30 days, not including the current date |
| Customize | Creates one or two drop-down menus for you to pick the start and end date. You can't pick a start or end date after the current date. The end date cannot be before the start date. The current date is circled. |
Filters
Create a filter to affect the data pulled. The filter is applied even if the filtered dimension is not selected. Selected filters can be removed by clicking on the trash can associated with each filter.
Term | Description |
|---|---|
| Equals | Provides items with the exact text entered for the chosen dimension |
| Not Equals | Provides all items except those with the exact text entered for the chosen dimension |
| Contains | Provides items that have the entered text anywhere for the chosen dimension |
| Not Contain | Provides items that do not have the entered text anywhere for the chosen dimension |
Dimensions
| Term | Description | Sortable Analytics | SFP* | PA* | PR* | |
|---|---|---|---|---|---|---|
| AR* | HB* | |||||
| Account | Name of the customer in Sortable's database | ✔ | ✔ | ✔ | ||
| Ad Unit (Name) | Name of the ad unit in the Sortable platform | ✔ | ✔ | ✔ | ✔ | |
| Buyer Relationship | Indicates whether the impression is filled by a buyer that is managed by Sortable or the publisher | ✔ | ✔ | ✔ | ||
| Campaign Type | Identifies whether campaigns in self-serve are direct or house All impressions that are not through self-serve are labelled as "Unknown." | ✔ | ||||
| Connection Type | Identifies the type of connection for the impressions Possible entries include:
| ✔ | ✔ | ✔ | ||
| Country | Country of the data If the data is downloaded from a report with over 20,000 rows, these display as country codes. | ✔ | ✔ | ✔ | ✔ | ✔ |
| CPM Bucket ($0.10 increments) | Bid distributions tracked in 10 cent increments. | ✔ | ||||
| CPM Bucket ($0.25 increments) | Bid distributions tracked in 25 cent increments. | ✔ | ||||
| Day | The date of the data, based on the selected timezone. | ✔ | ✔ | ✔ | ✔ | ✔ |
| Deal ID | The ID of the deal, in case the creative comes from specific deal. | ✔ | ||||
| Delivered Size | The rendered size of the creative or the size of the ad that was displayed. | ✔ | ||||
| Device Type | The device type associated with the data. Device types are:
| ✔ | ✔ | ✔ | ✔ | ✔ |
| DFP Network | Number of the DFP network associated with the data | ✔ | ✔ | |||
| DFP Order Name | Name of the DFP order associated with the data This is useful for establishing the value of direct deals. | ✔ | ✔ | |||
| Format | The format of the ad. For example, banner or video. | ✔ | ||||
| Hour | Hour of the data, based on the selected timezone | ✔ | ✔ | ✔ | ✔ | ✔ |
| Month | Month of the data, based on the selected timezone | ✔ | ✔ | ✔ | ✔ | |
| OS | The Operating System of the user. For example, Windows, Mac, iOS, or Linux. | ✔ | ||||
| Page Segment | Tracks segment key-value pairs set on the page | ✔ | ✔ | |||
| Page-Level Targeting | Report by a DFP-Key that is targeted on the page level On the report setup screen, only enter the key for the key-value pair. In the report, the value of that key is reported, or "No Matching Key-Value" for all entries where the key is not found. | ✔ | ||||
| Partner | Winner of the impression Header bidders are labelled by name. AdX and EBDA are contained in "Google Dynamic Allocation". Everything else, including direct deals, are in a partner named "DFP" followed by the DFP number. For a breakdown of the items inside of that entry, select the DFP Order Name dimension alongside Partner. | ✔ | ✔ | ✔ | ✔ | ✔ |
| Referrer | This dimension reveals how users reached the website (URL of previous request that linked to the new URL ). It is reported by site (for example, Google, Facebook, Instagram, etc). | ✔ | ||||
| Referrer Type | Referral types include direct (referrer or source is empty), email (traffic labeled with "email" anywhere in the referrer string), site (traffic referred by the site itself), internal, AMP, and search (traffic labeled by top search engines). | ✔ | ||||
| Refresh | Whether or not a given impression was a refreshed impression "True" indicates the impression was refreshed. | ✔ | ||||
| Refresh Depth | Number of impressions based on the number of times they were refreshed Refresh Depth 0 is the initial page load, and the depth is incremented by 1 every time the ad slot is refreshed. | ✔ | ||||
| Requested Size | Sizes contained in the ad request If an ad unit has multiple sizes, those sizes are in a single line. | ✔ | ✔ | |||
| Segment | Value used for Sortable optimization tests | ✔ | ||||
| Site | Domain that the impression served on | ✔ | ✔ | ✔ | ✔ | ✔ |
| Size | Dimensions (size) of the ad that served | ✔ | ✔ | ✔ | ||
| Slot-Level Targeting | Report by a DFP-Key that is targeted on the ad-slot level On the report setup screen, only enter the key for the key-value pair. In the report, the value of that key is reported, or "No Matching Key-Value" for all entries where the key is not found. | ✔ | ||||
| UTM Campaign | UTM metric for tracking campaign | ✔ | ✔ | |||
| UTM Content | UTM metric for tracking content | ✔ | ✔ | |||
| UTM Medium | UTM metric for tracking medium | ✔ | ✔ | |||
| UTM Source | UTM metric for tracking source | ✔ | ✔ | |||
| UTM Term | UTM metric for tracking term | ✔ | ✔ | |||
AR* – Ad Revenue Report
HB* – Header Bidding Report
SFP* – Sortable for Prebid
PA* – Prebid Analytics
PR* – Performance Report
Metrics
Metrics are the measurable elements based on the selected dimensions.
| Term | Description | Sortable Analytics | SFP* | PA* | PR* | |
|---|---|---|---|---|---|---|
| AR* | HB* | |||||
| Avg time to respond (ms) | The average time a Partner took to respond to the bid requests. | ✔ | ||||
| Bids | Number of bids the partner made | ✔ | ✔ | ✔ | ||
| Fill Rate | Percentage of ad requests that received an impression | ✔ | ✔ | |||
| Gross CPM | CPM based on total revenue before Sortable's costs | ✔ | ✔ | ✔ | ✔ | |
| Gross Revenue | Total revenue earned before Sortable costs have been removed | ✔ | ✔ | ✔ | ||
| Impression Rate | How often a partner wins an impression when they get an ad request | ✔ | ✔ | |||
| Impressions | Ads that are successfully retrieved and displayed on the page | ✔ | ✔ | ✔ | ✔ | |
| Impressions per Page View | Number of impressions per page view | ✔ | ||||
| Net CPM | CPM based on revenue after Sortable's costs | ✔ | ✔ | ✔ | ||
| Net Revenue | Total revenue earned for the account after Sortable's costs have been removed | ✔ | ✔ | ✔ | ||
| Lost Opportunity Revenue | This amount tracks the total amount for every instance when a bidder has the highest price bid, but does not serve an impression. | ✔ | ||||
| Offered (Gross) CPM | CPM based on Offered Gross Revenue This is the CPM the partner would have had if they won 100% of the bids they made.  | ✔ | ✔ | |||
| Offered Gross Revenue | Total revenue the partner offered in bids This is the revenue that would have been acquired from this partner if they had won 100% of the bids made. | ✔ | ✔ | |||
| Page Views | Number of pageviews associated with the data A new page view occurs when a user navigates, or the newpage function is called. | ✔ | ||||
| Page Views per Session | Average number of page views per session | ✔ | ||||
| Page RPM | Average value of 1000 page views | ✔ | ||||
| Participation (Rate) | How often the partner bids when they receive a request | ✔ | ✔ | ✔ | ||
| Requests | Number of requests | ✔ | ✔ | ✔ | ✔ | ✔ |
| Revenue | The amount of money the partner says they're going to pay. | ✔ | ||||
| Sessions | Number of sessions associated with the data A session is a period of site usage. A session ends either when the page has not been interacted with for 30 continuous minutes, or at midnight UTC. | ✔ | ||||
| Session RPM | Average value of 1000 sessions | ✔ | ||||
| Timeout Rate | How often the partner times out | ✔ | ✔ | |||
| Timeouts | Number of times the partner timed out A time out is when a partner does not return a bid to an ad request within the timeout period. | ✔ | ✔ | |||
| Viewability | Percentage of impressions that were viewed | ✔ | ✔ | |||
| Viewed Impressions | Number of impressions that were viewed by the measurement DFP uses (IAB standard) Viewed impressions are impressions that had at least 50% of their pixels visible in the browser for at least one continuous second. For ads greater than 242,000 pixels, only 30% of the pixels need to be visible in the browser for one continuous second. | ✔ | ✔ | |||
| Win Rate | How often a partner wins when they bid | ✔ | ✔ | ✔ | ||
| Won Bids | Number of bids the partner won This is the equivalent of impressions in other reports. | ✔ | ✔ | |||
AR* – Ad Revenue Report
HB* – Header Bidding Report
SFP* – Sortable for Prebid
PA* – Prebid Analytics
PR* – Performance Report
