Popular Articles

  1. Privacy Policy

    This privacy policy is meant to help publishers and web site visitors understand what data Sortable collects, why we collect it and what we do with it. Data we collect We collect the following data in or der to serve ads to visitors and report on...
  2. Hosted ads.txt

    Hosted ads.txt is a cost-free way for you to control and manage your own ads.txt file while we host it for you in Sortable's ANALYZable. You add your custom ads.txt lines to the Ads.txt page and when our ads.txt page is updated, your ads.txt page is automatically updated too.
  3. Creating an ads.txt redirect for hosted ads.txt

    Create an ads.txt redirect for hosted ads.txt with providers: WordPress, Apache, and Nginx.
  4. Google's interstitial ads

    What is an interstitial ad? Sortable now supports Google’s new interstitial ad product which provides publishers with a new revenue stream by showing users an ad between some pageviews. It is initiated when a user clicks a relevant link o...
  5. GDPR

    This page outlines Sortable's approach to the recent changes to European privacy laws. See our Privacy Policy for more information on what data we collect and how we use it. DISCLAIMER This information is not the same as legal advice, ...
  6. IAB Vendor IDs

    This is a list of all vendors that Sortable currently works with. If you are using a custom CMP, you need to add a subset of these IDs, corresponding with the partners you have enabled on your site. The complete, up-to-date vendor list is published...
  7. Programmatic direct: PMPs, preferred deals, and guaranteed deals

    Programmatic direct is when a publisher directly invites advertisers to purchase their inventory through a programmatic ad buying system. Publishers and advertisers negotiate a price for a fixed amount of time that the direct deal will serve. Progra...
  8. Confirmed Clicks

    What is the Confirmed Click functionality?  Google introduced Confirmed Clicks as an automated implementation that occurs on specific ad units that are subject to higher-than-average invalid clicks. According to Google, invalid clicks are cl...
  9. Creating an AdSense backfill campaign

    This article contains information on how to create display ad units in your Google AdSense dashboard and how to build a backfill campaign in Sortable's platform. Creating ad units in AdSense To create a display ad unit, follow the instructio...
  10. Sortable for Prebid – Adapter integration guide

    Sortable for Prebid – How to set up your Sortable account and ad server, configure the adapter, and set a Sortable tagId for each ad unit. We also go over Frequently Asked Questions