Popular Articles

  1. Privacy Policy

    This privacy policy is meant to help publishers and web site visitors understand what data Sortable collects, why we collect it and what we do with it. Data we collect We collect the following data in or der to serve ads to visitors and report on...
  2. Hosted ads.txt

    Hosted ads.txt is a way for you to control and manage your own ads.txt file while we host it for you in Sortable Analytics. You add your custom ads.txt lines to the Ads.txt page and when our ads.txt page is updated, your ads.txt page is automaticall...
  3. GDPR

    With IAB's recent changes to the consent framework for GDPR , Sortable is transitioning publishers using our hosted CMP to a hosted Quantcast CMP . This and other articles will be updated in coming weeks to reflect these changes. This p...
  4. Confirmed Clicks

    What is the Confirmed Click functionality?  Google introduced Confirmed Clicks as an automated implementation that occurs on specific ad units that are subject to higher-than-average invalid clicks. According to Google, invalid clicks are cl...
  5. What is viewable managed refresh?

    Managed refresh is a tool that publishers can use to gain additional viewable impressions—increasing impression volume, viewability, and potentially, revenue. Essentially, ads refresh after a user has spent a pre-determined amount of time view...
  6. IAB Vendor IDs

    This is a list of all vendors that Sortable currently works with. If you are using a custom CMP, you need to add a subset of these IDs, corresponding with the partners you have enabled on your site. The complete, up-to-date vendor list is published...
  7. Supply Policy

    As part of our mission to empower publishers, Sortable recommends that publishers follow industry best practices and policies to support a healthy ecosystem and maintain sustainable revenue streams. Ultimately, facilitating quality experiences for u...
  8. Performance Report tutorial

    The Performance Report is a dynamic tool that provides a powerful way to visualize your data to quickly spot trends and isolate where to make optimizations.
  9. CCPA – Recommended steps for publishers

    The California Consumer Privacy Act (CCPA) came into effect on January 1, 2020.  This document should not be taken as a substitute for legal advice, nor is it necessarily an exhaustive list. Having said that, the following are a few steps you ...
  10. Report terms

    Various settings (dimensions, metrics, filters) available in Sortable Analytics and Prebid Analytics.