New Articles

  1. Google Ad Manager vs. Google Ad Manager 360

    GAM vs GAM 360 Google offers 2 Ad Manager Products based on your impression volume. Google Ad Manager (GAM), also known as Small Business, is for smaller publishers being offered at no additional charge. Google Ad Manager 360 (GAM 360), also known ...
  2. Product Release Notes – June 7, 2021

    We have some juicy updates for the month of June. We have:  Google MCM migration for publishers using Sortable Ad Server In-Stream Video Support now in Beta Google MCM Migration for publishers using Sortable Ad Server Google will soon beg...
  3. Product Release Notes – May 6, 2021

    We have some marvelous updates for the month of May! We are: Launching our new Core Web Vitals report Enabling PubCommon ID Supporting Prebid User IDs with Sortable S2S New Core Web Vitals report Last year, Google announced that page experien...
  4. CWV – Using Sortable's Core Web Vitals Report

    To create a Core Web Vitals (CWV) report: Navigate to https://analytics.sortable.com/ and under Reports (in the left navigation menu), select Create New Report . Click to select the Core Web Vitals widget. Along with the date range and an...
  5. CWV – What is First Contentful Paint (FCP)?

    The First Contentful Paint (FCP) metric measures the amount of time between the moment the user accesses the website and the moment they see something appear in their browser. It’s one of the crucial elements of website performance and is also...
  6. CWV – What is Cumulative Layout Shift (CLS)?

    What is CLS? Cumulative layout shift (CLS) is a measure of a website's instability. This measure determines whether a website behaves as the user expects it to behave. One of the most frustrating aspects of an unstable website is that the pa...
  7. CWV – What is Largest Contentful Paint (LCP)?

    Largest Contentful Paint (LCP) is one of Google's Core Web Vitals (CWVs). LCP is an important user-centric measurement of how fast the largest image or text block renders on a website page, according to  Web.dev . How is LCP measured? L...
  8. CWV – What is First Input Delay (FID)?

    First Delay Input (FID) is one of Google's Core Web Vitals (CWV). FID is an important user-centric metric for measuring load responsiveness, according to Web.dev . It helps quantify a user’s perception of a responsive or unresponsive page...
  9. Product Release Notes – April 8, 2021

    We have some amazing updates for the month of April. We have:  Prebid User ID module support Support for more Prebid bidder adapters Server-to-Server Outstream Demand Prebid User ID module support We now support configuration of the Preb...
  10. How to enable Sortable to manage your inventory

    Summary In the past, publishers who did not have or did not want their own Google Ad Manager (GAM) account could use Sortable’s GAM. At Sortable, we referred to this as our Sortable Ad Server, or our Hosted solution. This was made possible ...